Client Core Identity: The Key to Unlocking Your Business Growth
 
In today’s crowded marketplace, the idea of selling to everyone can feel like the best way to grow your business. To truly succeed, you need to stop trying to sell to everyone, and start selling to the right people.
 
In this practical and insightful e-book, Shola Ajani shares his personal journey of navigating the challenges of starting a consulting business.
 
From struggling for two years without a single client to landing his first major contract with Diamond Bank, Nigeria (now Access Bank), Shola has learned invaluable lessons that can help any entrepreneur stop wasting time and energy on ineffective mass marketing.
 
What you will learn from this book:
 
How to identify and understand your core audience, who they are, what they want, and where to find them.
The importance of defining a value proposition that speaks directly to your ideal customer’s pain points.
How to craft compelling offers that attract the right clients and build lasting relationships.
Strategies to position yourself as an expert in your niche, and why trust and authority matter more than you think.
The steps to developing a product or service that is truly fit for purpose and solves real problems.
A step-by-step sales process that makes selling feel natural and effortless.
 
Stop trying to be everything to everyone.
 
Instead, learn how to connect with the right customers, solve their problems, and build a business that stands out.