Learning Modules
Starts - 30th March 2025
1. Foundations of Consulting
Learning Objective - Understanding consulting principles, ethics, and business models.
​
-
What is Consulting? – Definitions, types of consulting, and industry overview
-
Ethics & Professionalism in Consulting – Trust, confidentiality, and ethical decision-making
-
Consulting Business Models – Freelancer vs. firm, retainer vs. project-based work
-
Understanding Client Needs & Challenges – Problem-solving frameworks and consulting methodologies
-
Building Your Credibility as a Consultant – Certifications, case studies, and industry authority
Outcome: Participants gain a clear understanding of consulting fundamentals and industry expectations.
2. Consulting Market & Positioning
Learning Objective - Identifying your niche, target audience, and unique value proposition.
​
-
Finding Your Niche – Industry analysis, skills assessment, and market demand
-
Defining Your Target Audience – Who needs your expertise and how to reach them
-
Crafting a Unique Value Proposition (UVP) – How to differentiate yourself from competitors
-
Branding & Thought Leadership – Establishing authority through content, speaking, and publishing
-
Leveraging Social Proof – Case studies, testimonials, and portfolio development
Outcome: Participants define a clear consulting niche, brand identity, and audience engagement strategy.
3. Service Development & Pricing
Learning Objective - Creating consulting products, pricing models, and packaging offers.
​
-
Designing Your Consulting Services – Structuring offers (advisory, training, implementation)
-
Productising Your Knowledge – Turning expertise into courses, toolkits, and workshops
-
Consulting Pricing Models – Hourly, project-based, retainer, and value-based pricing
-
Creating High-Value Offers – Bundling services for different client needs
-
Building a Client Proposal & Scope of Work – Structuring clear, professional service agreements
​
Outcome: Participants create and price consulting services effectively, ensuring profitability.
4. Marketing & Lead Generation
Leaning Objective - Creating consulting products, pricing models, and packaging offers.
​
-
Designing Your Consulting Services – Structuring offers (advisory, training, implementation)
-
Productising Your Knowledge – Turning expertise into courses, toolkits, and workshops
-
Consulting Pricing Models – Hourly, project-based, retainer, and value-based pricing
-
Creating High-Value Offers – Bundling services for different client needs
-
Building a Client Proposal & Scope of Work – Structuring clear, professional service agreements
​
Outcome: Participants create and price consulting services effectively, ensuring profitability.
5. Client Engagement & Delivery
Learning Objective - Crafting proposals, executing consulting engagements, and managing clients.
​
-
Mastering the Consulting Sales Process – Pitching, handling objections, and closing deals
-
Writing Winning Proposals – Structure, key elements, and persuasive techniques
-
Delivering High-Impact Consulting Services – Project management, communication, and execution
-
Client Relationship Management – Managing expectations, contracts, and ongoing engagements
-
Handling Difficult Clients & Situations – Conflict resolution and professional boundaries
Outcome: Participants master the consulting sales cycle, service execution, and client retention strategies.
6. Scaling & Business Growth
Learning Objective - Business expansion strategies, automation, and scaling services.
​
-
From Solo Consultant to Firm Owner – When and how to expand
-
Developing Systems & Automation – CRM tools, automation, and operational efficiency
-
Advanced Pricing & Revenue Models – Expanding service offerings and passive income strategies
-
Building a Consulting Team – Hiring, outsourcing, and managing subcontractors
-
Long-Term Business Sustainability – Financial planning, reinvestment, and succession planning
​
Outcome: Participants develop a roadmap for scaling their consulting business sustainably.