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Learning Modules

Starts - 30th March 2025

1. Foundations of Consulting

Learning Objective - Understanding consulting principles, ethics, and business models.

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  • What is Consulting? – Definitions, types of consulting, and industry overview

  • Ethics & Professionalism in Consulting – Trust, confidentiality, and ethical decision-making

  • Consulting Business Models – Freelancer vs. firm, retainer vs. project-based work

  • Understanding Client Needs & Challenges – Problem-solving frameworks and consulting methodologies

  • Building Your Credibility as a Consultant – Certifications, case studies, and industry authority

 

Outcome: Participants gain a clear understanding of consulting fundamentals and industry expectations.

2. Consulting Market & Positioning

Learning Objective - Identifying your niche, target audience, and unique value proposition.

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  • Finding Your Niche – Industry analysis, skills assessment, and market demand

  • Defining Your Target Audience – Who needs your expertise and how to reach them

  • Crafting a Unique Value Proposition (UVP) – How to differentiate yourself from competitors

  • Branding & Thought Leadership – Establishing authority through content, speaking, and publishing

  • Leveraging Social Proof – Case studies, testimonials, and portfolio development

 

Outcome: Participants define a clear consulting niche, brand identity, and audience engagement strategy.

3. Service Development & Pricing

Learning Objective - Creating consulting products, pricing models, and packaging offers.

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  • Designing Your Consulting Services – Structuring offers (advisory, training, implementation)

  • Productising Your Knowledge – Turning expertise into courses, toolkits, and workshops

  • Consulting Pricing Models – Hourly, project-based, retainer, and value-based pricing

  • Creating High-Value Offers – Bundling services for different client needs

  • Building a Client Proposal & Scope of Work – Structuring clear, professional service agreements

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Outcome: Participants create and price consulting services effectively, ensuring profitability.

4. Marketing & Lead Generation

Leaning Objective - Creating consulting products, pricing models, and packaging offers.

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  • Designing Your Consulting Services – Structuring offers (advisory, training, implementation)

  • Productising Your Knowledge – Turning expertise into courses, toolkits, and workshops

  • Consulting Pricing Models – Hourly, project-based, retainer, and value-based pricing

  • Creating High-Value Offers – Bundling services for different client needs

  • Building a Client Proposal & Scope of Work – Structuring clear, professional service agreements

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Outcome: Participants create and price consulting services effectively, ensuring profitability.

5. Client Engagement & Delivery

Learning Objective - Crafting proposals, executing consulting engagements, and managing clients.

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  • Mastering the Consulting Sales Process – Pitching, handling objections, and closing deals

  • Writing Winning Proposals – Structure, key elements, and persuasive techniques

  • Delivering High-Impact Consulting Services – Project management, communication, and execution

  • Client Relationship Management – Managing expectations, contracts, and ongoing engagements

  • Handling Difficult Clients & Situations – Conflict resolution and professional boundaries

 

Outcome: Participants master the consulting sales cycle, service execution, and client retention strategies.

6. Scaling & Business Growth

Learning Objective - Business expansion strategies, automation, and scaling services.

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  • From Solo Consultant to Firm Owner – When and how to expand

  • Developing Systems & Automation – CRM tools, automation, and operational efficiency

  • Advanced Pricing & Revenue Models – Expanding service offerings and passive income strategies

  • Building a Consulting Team – Hiring, outsourcing, and managing subcontractors

  • Long-Term Business Sustainability – Financial planning, reinvestment, and succession planning

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Outcome: Participants develop a roadmap for scaling their consulting business sustainably.

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