Course Title: Digital Marketing Skills Training

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Course Overview: This training program is designed to equip individuals with the knowledge and practical skills required to excel in the dynamic field of digital marketing.

 

Participants will gain a comprehensive understanding of various digital marketing channels, strategies, and tools, allowing them to create effective online marketing campaigns and achieve business objectives in the digital landscape.

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Course Duration: 1 Day (can be adjusted based on specific needs)

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Course Objectives:

By the end of this course, participants will be able to:

1. Understand the fundamentals of digital marketing and its significance in the modern business landscape.

2. Identify and evaluate key digital marketing channels and platforms.

3. Create and implement digital marketing strategies tailored to specific business goals.

4. Utilize various tools and techniques for effective online marketing campaigns.

5. Measure and analyze digital marketing performance to make data-driven decisions.

6. Develop engaging content for digital marketing initiatives.

7. Optimize websites and online presence for better search engine visibility.

8. Effectively manage social media marketing campaigns.

9. Design and execute email marketing campaigns that drive results

 

Course Outline:

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Module 1: What Is Digital Marketing?

• Definition and importance of digital marketing

• Evolution of digital marketing

• Role of digital marketing in modern business

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Module 2: Digital Marketing Channels and Strategies

• Overview of digital marketing channels (SEO, SEM, SMM, email marketing, content marketing)

• Developing a digital marketing strategy

• Setting SMART goals for digital marketing campaigns

 

Module 3: Website Optimization (SEO)

• Understanding search engines and algorithms

• On-page and off-page SEO techniques

• Keyword research and optimization

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Module 4: Content Marketing

• Creating high-quality content for digital marketing

• Content strategy and planning

• Content distribution and promotion

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Module 5: Social Media Strategy

• Selecting the right social media platforms

• Building and managing a social media presence

• Engaging with the audience